The Original.
The Standard.
The Only One Your Shoes Trust.

Twenty years of protecting shoes that matter. Repel before anything happens. Quick Wipes if anything does. Two products. One system. The whole routine handled.
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4.4
46.4k Reviews
The Original.
The Standard.
The Only One Your Shoes Trust.
'GQ' logo in white

"The gold standard of shoe care"

"The best sneaker clearner money can buy."

"A must-have for keeping kicks looking box-fresh"

"Trusted by sneakerheads worldwide"

A Company That Cares

B Corp Certified

B Corp Certified

We meet the highest standards of social and environmental performance. No greenwashing. Just real standards.

We meet the highest standards of social and environmental performance. No greenwashing. Just real standards.

Made Without PFAS

Made Without PFAS

No forever chemicals, ever. Our formulas skip the toxic shortcuts so what touches your shoes won't linger in your home or the environment.

No forever chemicals, ever. Our formulas skip the toxic shortcuts so what touches your shoes won't linger in your home or the environment.

100% Plant Based Wipe Material

100% Plant Based Wipe Material

Made from plants, not petroleum. Gentle on every material, tough on dirt, and fully aligned with how we think cleaning should work.

Made from plants, not petroleum. Gentle on every material, tough on dirt, and fully aligned with how we think cleaning should work.

Plastic Free Wipes

Plastic Free Wipes

Zero plastic in our wipes. We cut the waste that ends up in landfills and oceans, because caring for your kicks shouldn't cost the planet.

Zero plastic in our wipes. We cut the waste that ends up in landfills and oceans, because caring for your kicks shouldn't cost the planet.

Anti-Stain Bundle

The two-product system your shoes have been waiting for. Protect before damage happens. Reset after a long week. Simple, safe, and built for daily life.

Protects

Protects

Repel creates a breathable barrier that stops water, stains, and dirt before they set in.

No Added Parabens or Phthalates

No Added Parabens or Phthalates

Clean formulas. Safe for the whole family. No compromises on what goes near your skin.

On-The-Go

On-The-Go

Quick Wipes are prefect for cleaning on the go. You can't control when messes happen but you can be ready when they do!

Extends Wear Time

Extends Wear Time

Keep what you love longer. Less replacing. More wearing. That's the whole point.

Why Anti-Stain Bundle Subscription Make Sense

  • Save 20% on every order automatically
  • Never run out when you need it most
  • Free shipping on every delivery
  • Cancel or pause anytime – no commitment
  • Two products covering everything – before and after
  • Trusted by households for nearly 20 years
  • The smartest $26.40 you'll spend this month